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AiSensy is a popular, affordable WhatsApp marketing platform in India, strong on broadcast campaigns and chatbot flows. ERIX is for teams that outgrow 'broadcast + basic inbox' and need real pipeline, deal, invoice, and project tracking with built-in automation — without moving to a separate CRM.
SMBs whose WhatsApp marketing has turned into a real sales pipeline that needs CRM, automation, and lead-gen alongside messaging.
Businesses focused on high-volume WhatsApp broadcast marketing and simple chatbot flows at a low platform fee.
Yes. Both run on the official Meta WhatsApp Cloud API. AiSensy is marketing/broadcast-led, while ERIX adds a full CRM, automation (FLOW), and lead generation (LAIE). Flat INR plans from ₹2,999/month (Starter), ₹7,999 (Growth), ₹19,999 (Business), plus Meta's per-message charges. 14-day free trial, no credit card.
AiSensy's entry platform fee can be lower if you only need broadcasts. ERIX's plans cost more because they include a full CRM, automation, and lead-gen — so the right comparison is total tooling cost, not messaging fee alone.
Since 2025 Meta bills per message by category — in India roughly ₹1.09 for marketing and ₹0.145 for utility/authentication, with service replies free. Every provider passes these Meta charges through; the difference is the platform fee and what you get on top of it.
Choose ERIX when WhatsApp is no longer just marketing — when you need to track deals, invoices, projects, and automate follow-ups from the same place you message customers.
AiSensy details last verified 2026-07-07. Competitor pricing and features change frequently — verify current terms on their site before deciding.