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Wati is a well-established WhatsApp Business API tool with strong template and broadcast management, popular with support and marketing teams. ERIX matches Wati's official-API messaging but bundles a full CRM (pipelines, deals, invoices, projects), no-code automation (FLOW), and lead generation (LAIE) into one INR-priced platform — so you don't bolt a separate CRM onto your WhatsApp tool.
Indian SMBs and agencies that want WhatsApp AND the system of record — pipeline, deals, invoices, automation, and lead-gen — in one login, priced in INR.
Teams that only need WhatsApp messaging, shared inbox, and broadcasts, and already run a separate CRM they're happy with.
Yes. ERIX uses the same official Meta WhatsApp Cloud API as Wati, and adds a full CRM, no-code automation, and lead generation in one INR-priced platform. Flat INR plans from ₹2,999/month (Starter), ₹7,999 (Growth), ₹19,999 (Business), plus Meta's per-message charges. 14-day free trial, no credit card.
Both use the official Meta WhatsApp Cloud API, so messaging capabilities and Meta's charges are equivalent. The difference is the platform built around it — ERIX includes a full CRM and automation.
Since 2025 Meta bills per message by category — in India roughly ₹1.09 for marketing and ₹0.145 for utility/authentication, with service replies free. Every provider passes these Meta charges through; the difference is the platform fee and what you get on top of it.
Yes. You can import contacts and reconnect your WhatsApp Business number through ECODrIx Connect. The 14-day free trial lets you evaluate ERIX before switching.
Wati details last verified 2026-07-07. Competitor pricing and features change frequently — verify current terms on their site before deciding.