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Interakt (from Jio Haptik) is a WhatsApp engagement tool that leans toward commerce and Shopify/catalog selling. ERIX is broader: a full CRM plus automation and lead generation for service SMBs, agencies, real estate, and clinics — not just product catalogs.
Service businesses and agencies (real estate, clinics, consultants) that need CRM depth, automation, and lead-gen beyond catalog commerce.
Online sellers and D2C brands centered on WhatsApp catalog selling and Shopify/commerce integrations.
Yes. Both use the official Meta WhatsApp Cloud API. Interakt leans toward commerce/catalog selling, while ERIX is a broader CRM + automation + lead-gen platform for service SMBs and agencies. Flat INR plans from ₹2,999/month (Starter), ₹7,999 (Growth), ₹19,999 (Business), plus Meta's per-message charges. 14-day free trial, no credit card.
ERIX. It's built for service businesses — lead pipelines, appointment follow-ups, invoices, and projects — whereas Interakt is strongest for online catalog commerce.
Since 2025 Meta bills per message by category — in India roughly ₹1.09 for marketing and ₹0.145 for utility/authentication, with service replies free. Every provider passes these Meta charges through; the difference is the platform fee and what you get on top of it.
Yes, through CRM deals and invoices, but it isn't catalog-first. If your business is purely WhatsApp catalog commerce, evaluate both against your workflow during the free trial.
Interakt details last verified 2026-07-07. Competitor pricing and features change frequently — verify current terms on their site before deciding.